How to Leverage Chatbots in Your Business

Let’s talk about Chatbots.

Chatbots are AI-powered programs that can help answer frequently asked questions, direct users to the products they need, and generally help guide your clients through the website. They’re available on multiple platforms- including social media- and can benefit your business by taking some pressure off you and your team.

Type of Chatbots

Generally, there are two types of chatbots that you want to use in your business. They are:

• Support Bots
• Lead Generation Bots

Both of these chatbots can benefit your business, but there are some distinct differences in how they work.

Let’s break it down.

Support Bots

Support Chatbots are the most common, and there’s a good chance you’ve seen one recently. They lurk in the corners of websites and pop up with a friendly “Can I Help?” message while you browse. When you click on it, you’ll find some pre-generated questions, search queries, and a space to write your own.

They’re a great way to guide potential clients and field common questions without sacrificing valuable time, and you can program them to achieve the ideal results.

The first option is to provide scripted responses to common questions and queries. That way, the chatbot can operate like an interactive FAQ menu- letting the client take control of the direction while still getting a human-esque response. It’s the easiest and most common way to program a chatbot, and thousands of businesses use it to help boost their numbers.

The second option is a little trickier but well worth the effort. It’s called a predictive chatbot, and it uses a combination of AI, machine learning (ML), and natural language understanding and processing (NLU and NLP) to predict searches and generate real-time responses based on previous data. They’re highly adaptive and can eventually respond and guide users the same as a flesh and blood worker.

Both options can benefit your business in powerful ways and should be considered.

Lead Generation Bots

These bots are more attuned to social media than websites, and they’re a great way to generate new leads and promote social engagement.

The first example that comes to mind is ManyChat– an AI-powered chatbot for Instagram, WhatsApp, and Messenger.

With ManyChat, you can offer exclusive discounts, convert followers, and automate your Instagram sales funnel for maximum efficiency.

Let’s say you have a coupon for a low-selling product or service. You can program your chatbot to announce the coupon and persuade the audience to comment or send a DM for more info. Then, if they do, you can set it up to collect an email address and send it there.

Now, you have a new lead, and they have a coupon. Win-win!

The School of Bots

If you’re ready to take the leap and add chatbots to your business, I highly recommend starting with the lead generation bots.

To do that, we go to The School of Bots.

Founded by Natasha Willis in 2017, the School of Bots is one of the most comprehensive training programs for chat funnels and social media bots on the internet today. It’ll teach you everything you need to create, implement, and optimize your Instagram and Facebook chat funnels, boost your revenue, and help you achieve your dream of consistent sales.

It’s the best, most comprehensive place for setting up your chat funnels, so check it out!

Final Thoughts

With the rise of AI-powered programs, chatbots are quickly becoming a staple in businesses all over. They can answer questions, guide clients to sales funnels, generate leads, boost revenue, and take the pressure off you and your team by being available 24/7.

Getting chatbots into your business may seem like a feat, and there will be a learning curve initially. However, once you’ve got them up and running, you’ll never have to mess with them again.