Growing an email list is essential to business ownership, but you don’t want to gather emails randomly and hope for the best. Instead, use the following hacks to grow your list intentionally, maintain it, and cultivate the best data and open rates possible.
Cold Subscriber Sequence
Most email marketing platforms will rank your subscribers based on how long they’ve been on your list, how often they open your emails, etc.
They’ll also point out your cold subscribers, which are people who’ve signed up for your list but haven’t opened an email in nine months to a year. These subscribers are less likely to interact with your content, and if you use a paid platform, you might be spending money on them for nothing.
That is where your cold subscriber sequence comes in.
These emails will automatically trigger once your subscribers meet the criteria. They’ll ask if they’d like to continue receiving your emails and trigger a re-engagement campaign to bring them back if they click the link.
If they don’t open the emails, then they automatically get unsubscribed.
You can set these sequences up with almost any email marketing platform, and a few of them (like Kit) already have templates that you can download and modify as needed. Then, all you have to do is set your criteria (say, every 3-6 months) and let the program re-engage cold subscribers on your behalf.
Custom Thank You Pages
In your email marketing platform, you can program an automatic thank you message to pop up whenever you get a new subscriber and tie it directly to your website.
That way, your new subscribers immediately feel appreciated without leaving your website, which can boost web traffic while also helping them get more familiar with your business.
Opting Out of a Specific Sequence
This isn’t a universal unsubscribe. Instead, it’s giving your subscribers the option to opt out of certain types of emails that may not be relevant to them.
For example, if you’re doing a launch or in-depth sales sequence where everyone will get the emails, you can have a link at the bottom with the option to unsubscribe from the launch emails without unsubscribing from the newsletter.
It decreases your unsubscribe rate and lets your subscribers curate which emails they see from you.
Optimize Your Email for Mobile
Optimizing your emails for mobile viewing is more crucial now than ever- especially when you learn that 42.3% of users delete emails that are not optimized for mobile devices.
Thankfully, most email marketing platforms will let you preview what your email looks like on the web and mobile, so you can locate flaws and make sure everything is optimized for mobile viewing before sending it out.
Trust me- your subscribers will appreciate the attention to detail.
Triggers for Clicks
If you have problems with people clicking on a sales link but not buying it, this sequence can help. Here’s how it works.
Let’s say you’re selling a course. A subscriber clicks on the link embedded in the sales page but doesn’t purchase the course. That non-action meets the criteria of this automatic sequence. It will then send an email reminding the subscriber of their interest and (hopefully) encourage them to complete the purchase.
It’s the perfect way to boost sales and engagement. You can also add in different coupons (like 10% off if they purchase within the next twenty-four hours) or perks (like a bonus for purchasing the course) that will entice them to make the sale.
What’s more, this sequence can automatically filter out the subscribers who did buy the product. That way, your effort is going to those who need it most.
Final Thoughts
Growing your email list can easily become one of your biggest sources of income. However, you have to make sure you’re growing it intentionally. These five automation hacks can help boost your engagement, organize your subscribers, and make your life a whole lot easier.
For that reason, I highly recommend using Kit. They have a free plan where you can grow up to 300 subscribers, and they include everything you need to automate your email sequences and create the newsletter of your dreams (along with all of the other features mentioned above).
