Underutilized Tools Series: Chat GPT (The best AI copywriter)

Finding the right tools for your business can be intimidating, especially if you’re not tech-savvy, and it’s easy to miss the game-changers among all the time wasters.

There are a few that stand out as incredible tools that are underutilized- everyone should have them. They help take a business from zero to hero in no time. 

ChatGPT is an underrated tool that will help you write copy, and generate ideas and information about any topic you’d like. While it’s not going to provide you with a complete finished product you just have to make it your own- it will save you a ton of time. 

What is Chat GPT?

Chat GPT is an AI-assisted writing and creativity tool that can help you create blog posts, answer questions, generate dialogue, and give you content ideas. 

It works by taking your questions or prompts and generating applicable answers that you can use as-is, tweak to your liking, or springboard off it and do your own thing. 

It’s a great tool to have in a pinch, but remember that Chat GPT (and other AI writing programs) will NOT replace the talent and value of an actual copywriter. 

How Does It Benefit You?

Chat GPT can assist all your writing needs, including:

• Creating copywriting for websites and landing pages
• Generating blog posts and content ideas
• Suggesting templates and forms
• Inspiring social media posts
• Structuring emails
• Converting PDF information into sheets
• Researching and Organizing data
• Producing video scripts
• Summarizing information
• Generating business ideas

There is a free version that you can use on Apple and Android products through their app. You can also use it through your web browser, so it’s available wherever and whenever you need it.

However, if you want something a little more refined, you might consider paying for their new GPT-4 model, which is around $20/month. 

How to Use Chat GPT

Once you create an account, you can input a query to the chat box. It can be as simple as “Write a blog post about business coaching” or as complex as “Create a table of the most successful business coaches between 1999-2022.” 

Then, Chat GPT will search through its training, the web, and any other information it has access to to find you the answer. If it’s not what you need, ask it something else or tweak it to your liking. 

Remember to add specific writing styles and examples to narrow down the results they provide to you even more. 

The possibilities are endless.

Downsides

As with most AI generators, there will be some drawbacks.

The biggest one is that Chat GPT doesn’t know your business, so you’ll have to edit the results to make them specific to your brand. It also won’t sound like you, so you may have to go through and change the tone (or add some humor) to match your writing style. 

There’s also no guarantee that the content it gives you is unique. If someone else gives it a similar query, there’s nothing to prevent it from churning out the same content for that person. 

Final Thoughts

ChatGPT is a great tool for writing, generating ideas, organizing information, and creating ready-made content. I use it when I’m stuck on ideas or need a new way to word something, and it’s always given me the boost I need. 

However, there are always risks involved with using an AI generator, and you’ll need to watch the generated content to make sure it matches your brand- which is why it’ll never be a replacement for an experienced copywriter who knows your business inside and out.